Services: Design + Art Direction
Photography: Piergiulio Fiore
Agency: Naive
For the design of the Passo del Borgo wine label, I chose to pay tribute to the slow pace of life in small villages.
That’s why the shape and color of the label turn the bottle into an hourglass.
Time, the one thing we can never get back, is for this reason, the most precious thing we have, and consequently, the most valuable gift we can offer ourselves or someone we love.
The secret to not fearing the passage of time, to stop it, even lies in consciously living the present moment, taking a break, and giving time to ourselves and to those who make us feel good. Perhaps while sipping a glass of wine.