Services: Brand Identit
I was commissioned by Bulgari to develop the brand identity for a new concept store on Via dei Condotti in Rome. Conceived for a younger audience, the project is rooted in curiosity—seen as an instinct, a spark, a desire to explore. This vision shaped the design of a bespoke logotype, where the initial letter of the name merges with a question mark, giving form to a sense of wonder and discovery.